Marketing & Communications Practice

Identify unique characteristics of your brand. Communicate a distinctive market position. Find new channels of distribution. Streamline your lead generation machine. Be prepared for the inevitable crisis. That’s what successful marketing and communications is all about.

However, keeping current with target audience needs, holding competitive pressures at bay and communicating effectively with customers and other key stakeholders, can be challenging at best. Helping our clients cut through the clutter and focus on the most crucial elements affecting their marketing success is what we’re all about.

Regardless of the medium, (advertising, electronic news, PR, event marketing) a unique and distinctive strategy builds awareness and creates profitable enterprises. Simply stated, share of market equals share of mind.

Our services include:

Strategic Branding
  • Product and company naming
  • Tagline creation
  • Logo development
  • Re-branding and marketing messaging
  • Internet Marketing
  • Website Development
  • Search Engine Optimization
  • Enewsletters/Email Blasts
  • Marketing Communications
  • Marketing Assessments
  • Budget Development
  • Customer Interviews & Success Stories
  • Design and Creative Services
  • Sales Collateral
  • Direct Marketing
  • Advertising
  • Public Relations & Crisis communications
  • Press Releases
  • Media Relations
    • Crisis Communications 24/7
    • Public Relations Department Assessments
  • Ghost Writing Articles & Placement
  • Conference & Trade Show Support
  • Booth Graphics Development
  • Sales Training for Shows
  • Pre-show and post-show mailings

  • To learn more about our Marketing Practice, contact info@JFSmithAssociates.com