(Philadelphia, PA - November 30, 2017) J.F. Smith & Associates (JFSA) today announced that Debbie Albert, a recognized leader in strategic communications and crisis communications, will be joining the firm as a Senior Consultant with a focus on Communications, Public Relations and Crisis Management.
"Debbie's extensive experience in broadcast journalism positioned her well for her role with a multi-billion-dollar global foodservice operation where she was faced with challenges large and small on a daily basis," said Joel Smith, JFSA President and CEO. "In today's world, all our clients need to be prepared for the inevitable, and Debbie's skills are a perfect addition to our offerings."
In addition to her crisis communications expertise, Albert has extensive experience in corporate and employee communications, and press and media relations.
"Joel and I see eye-to-eye in how we approach crisis communications counsel," said Albert. "We both understand the importance of working collaboratively, understanding the dynamics of the client organization with all its moving parts, and the reality of whatever situation they face. I look forward to working together with the JFSA team to provide strategic counsel for their valued clients."
With almost three decades of journalism and communications experience that took her from the White House to North Philadelphia, from circus elephants to baby products, and from baseball fields to board rooms, Albert provides marketing communications consultancy services to companies and organizations around the world.
Before becoming a consultant, Albert was Associate Vice President of Corporate Communications at ARAMARK, then a $13-billion privately-held global corporation with 260,000 employees. During her 15-year tenure, she and her team of 16 communications professionals handled all internal and external communications efforts for the company in 22 countries around the world. Throughout her years at Aramark, she worked side by side with the corporation's leadership on crisis communications.
In 2012, Debbie founded "Guess Who's Coming to Shabbas," a non-profit organization encouraging family engagement in the Jewish community. The program, which began in one synagogue, was an immediate success, and is now thriving in over 65 synagogues and Jewish organizations throughout North America.
With a degree in journalism from The George Washington University, she has extensive experience in television news having worked on the assignment desks at Independent Network News (WPIX) and CNN in Washington, D.C. as well as 6ABC (formerly WPVI-TV) and KYW-TV in Philadelphia.
From 1989-1992, she was the Public Relations Manager at the Spectrum (Philadelphia's former indoor arena). Following her stint at the Spectrum, Debbie handled all public relations and marketing functions for an association management company based in southern New Jersey, serving as the spokesperson for 12 different manufacturing trade groups ranging from baby product and baseball card manufacturers to the pen and pencil, children's clothing, and waterbed industries.
She has appeared twice on NBC's "The Today Show" and has been quoted in USA Today, The New York Times, and other national publications.
A strategic advisory firm, J.F. Smith & Associates has been helping the Greater Philadelphia Region's small to midsized for profit and nonprofit companies improve their businesses and grow since 2008. The firm's associates empower clients to realize their full potential by providing targeted consulting and advisory assistance in management and business, and in the functional areas most affected by growth, transition, and uncertainty: Finance, Information Technology, Marketing & Communications, Human Capital, and Talent Management.