J. F. Smith & Associates’ News

J. F. SMITH & ASSOCIATES ANNOUNCES NEW MARKETING PRACTICE LEADER

Philadelphia, PA., September 14, 2015, 2015 - J. F. Smith & Associates

(JFSA) is pleased to announce the appointment of Gail Cooperman as the firm's Practice Leader: Marketing Strategies and Communications. 

Ms. Cooperman brings significant marketing, new product launch and branding expertise to the JFSA organization and exceptional talent in meeting facilitation and market research. 

Contributing to her unique capabilities are more than 30 years of progressively responsible corporate and entrepreneurial marketing,communications, business development and leadership roles. During this period, Gail assisted a variety of businesses in achieving measurable objectives from start-ups to global organizations, public, private and not for profits, and for consumer and business-to-business organizations. Gail is highly proficient in digital marketing, CRM and the integration of these with more traditional strategies that drive success for clients. 

"Gail is a welcome addition to our team," said JFSA President & CEO Joel F. Smith. "We've worked with her on several projects already and she has done an outstanding job for our clients. Gail always goes above and beyond what is expected of her, opening our clients’ eyes to potential lucrative business expansion opportunities. We are confident that Gail will help us raise J. F. Smith & Associates' marketing practice to the next level." 

"I've enjoyed working with Joel Smith and his team. The collaborative, brainstorming results are rich with content and potential. When we return to our clients with new material, they’re elated. It’s extremely gratifying,” said Ms. Cooperman. "I look forward to more fulfilling J. F. Smith & Associates opportunities for both our clients and colleagues." 

Ms. Cooperman earned a B.A. in business with a minor in psychology from the University of Delaware and a Masters in Leadership Development at Penn State University. She is an adjunct professor at Drexel University teaching General Business, Business Planning for Entrepreneurs, and Guided Management Consulting in the LeBow College of Business, and Management Strategies in Drexel’s Westphal College of Arts and Enterprise. She is currently teaching Marketing Research at Cabrini College as well. 

Ms. Cooperman guest lectures at other Philadelphia and New York City universities, is an executive graduate and educator for the Arts & Business Council of Greater Philadelphia and has facilitated entrepreneurs in the Philadelphia area Lean Start Up Machine program. Gail has mentored inner city high school students for five years in the after school Stained Glass Project: Windows that Opens Doors. 

A strategic advisory firm, J.F. Smith & Associates has been helping the Greater Philadelphia Region’s small to midsized for profit and nonprofit companies improve their businesses and grow since 2008. The firm’s associates empower clients to realize their full potential by providing targeted consulting and advisory assistance in management and business, and in the functional areas most affected by growth, transition, and uncertainty: Finance, Information Technology, Marketing, Human Resources, and Talent Management.

 

 

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